Brinke participated in the second edition of the Rimini Italian Bike Festival from September 13th to 15th. A successful presence within a Festival which confirmed itself as the most important bicycle fair in Italy.
The prevision for this second edition were already very good: https://www.tuttobiciweb.it/article/2019/09/11/1568136514/italianbike-festival-rimini-seconda-edizione
The Brinke stand has been visited for all three days by the trade press, by cyclists who love electric mobility and by dealers already fond of the brand or interested in the e-bike proposals presented by Brinke.
During the Italian Bike Festival the brand has officially presented the new 2020 collection and the 2019 models reconfirmed in the new catalogue thanks to the important feedback received in recent months. Many new products were presented, besides the X5R + Race, the MTB designed for e-enduro competitions and also available in the catalogue in the no-Race alternative and in the S + set-up (ideal for both trail and enduro), were also presented as first preview: Overland, for the Trekking ebike category, available in two set-up with different frame and equipment, and Bladerunner the Brinke solution for micromobility.
As CEO Andrea Auf Dem Brinke states "I am very happy because in this second edition of the Italian Bike Festival we received very important feedbacks on all fronts: attendance at the fair was very high, it is encouraging to see an increasing interest towards the cycle sector and above all towards the e-bike. We had important confirmations both by private customers and by trade press and dealers, our 2020 collection was in fact a great success. We work every day with commitment, passion and professionalism, to offer the market not only means of electric mobility but above all a new enjoyable way of getting around and of lifestyle... that's why those who choose Brinke choose a lot more than an e-bike ..!”
But let's see in detail what happened during the three days:
- Friday, September 13th was specially dedicated to the trade press, invited to the stand at 1 pm, just after the ribbon cutting ceremony, for the preview presentation of the Brinke 2020 collection.
A very important and crowded moment thanks to the participation of all cycling editorial staff and the interest received by the journalists. The presentation was followed by numerous tests of the new collection e-bikes.
On the same day, Brinke was also protagonist at the Shimano stand, where the X5R + Race was chosen by Mediaset editors for a special report on the phenomenon of electric bikes aired for three days on TG5, Studio Aperto and Rete 4.
- Saturday, September 14th was instead the day dedicated to eMTB, Trekking ebike and City ebike enthusiasts who arrived numerous, attracted to the stand by the rich collection presented. The new e-bikes were very appreciated and in particular great interest was raised by the absolute novelty for the Brinke Trekking category: Overland, thus confirming the brand vocation for cycle tourism.
- Sunday September 15th finally were numerous the shopkeepers visiting the stand and interested to see live the 2020.
The next appointment for all electric bike dealers, not to be missed, will be 20 and 21 October, in Bologna, at BRN Day 3.